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Tackling Information Overload

Never has more information been available. Ironically, however, this creates challenges for knowledge professionals....particularly policy analysts, strategists, and journalists. The data revolution will only augment the problem.

The sheer volume of verbal data bombarding knowledge professionals creates demand for concrete solutions that can cut through the noise of the news cycle to deliver insight.

Email newsletters from industry associations and media providers attempt to fill the gap alongside the multiple screens and alerts generated from newswires and search engines. Well-capitalized large companies employ armies of subject matter experts and well-informed former government officials to interpret the information. They also employ armies of high-priced junior analysts to filter the information flow...only to deliver additional emails and lists of things to read. This just adds to the information overload. At the end of the day, the average knowledge professional must scroll through multiple newsletters, newsfeeds, and emails before breakfast...just skimming the surface of the policy cycle in the process.

The result? Confusion. Deep dread that some nugget of important information may have been lost in the noise of the news cycle. Suboptimal decisions with incomplete information. Increasingly fatigued by scrolling through email lists, reports, news stories, internal memos and, yes, emails, senior executives increasingly admit to us "I just don't want to read anymore." Journalists can fall prey to echo-chamber journalism. And then there is the ultimate media platforms like Facebook and Twitter.

The irony, of course, is that a wealth of information is availably publicly everyday. Globally. In fact, policymakers provide far more information publicly than even the most dedicated journalists can cover in any 24 hour period.

Some concrete examples from this past week alone illustrate the point well.

Did you know that the following strategic actions were taken by policymakers last week?:

Our platform users saw these developments as they occurred....even when major media missed the story. They have an informational advantage to everyone else in the market, reading not just faster but smarter. They are positioned much better to anticipate and manage exposure to policy-related volatility. Our report subscribers also receive an informational advantage, albeit at weekly or monthhly intervals rather than daily.

Using this data, the informational advantage looks like this within individual job functions;

  • Journalists can ask better, more targeted questions.

  • Investors can better position portfolios to find alpha and hedge their positions.

  • Advocates can advise clients more strategically and hone their talking points to policymakers with superior information.

  • Even policymakers can benefit by seeing more of what their counterparts are doing without having to ask and, thus, without having to show their hand


If you are interested in participating in targeted Pilot Projects or the Early Adopter Program, please do let us know via this form.

We actively seek a diverse user base even at this early stage.

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